Big Cat attracted several brands to help support Soundstation, while retaining the title rights to the event.
Red Bull sponsored and hosted the VIP area. They launched the new Sabai drink at the festival and undertook sampling with Artists.
Kerrang Radio sponsored the Signing Area and were media partners.
Bacardi sponsored the Dance arena under the banner B-live “Artists in Collaboration”.
WDB Banks Bitter undertook sampling activity around the main bar area.
Birmingham City Council sponsored the site. |